Marketing & Sales Development Services

Do you want more customers?

See below how we can help you

Develop a strategic marketing plan aimed at achieving your business goals, in the short and long term. Indicative:

sales development, improvement of sales funnel stages
increase of new customers, customer retention, increase of average purchases per customer, increase of purchase frequency
utilization of digital channels (site, social media etc): do you want "likes" and "visitors" or customers?
budget usage optimization (which channel/campaign brings most sales?)
brand awareness, positioning, market differentiation
customer journey certification

Marketing Strategy & Branding

Create your Corporate Identity.
Analyse of your brand's characteristics
Differentiate your brand name and identity of your business through branding strategy.
Brand development strategy, redesign/ re-branding for
- your corporate identity, as well
- the products/services you offer or,
- events and internal communication of your business.

Identifying opportunities to attract new customers (leads generation). Expansion into new markets, geographical areas, etc.
Creation and implementation of a customer loyalty strategy.
Customer analysis - individuals (B2C) and companies (B2B).
- profiling: who they are, what characteristics they have, what is their "value", how many times they buy, what is their average stay, etc.
- identify Ideal Customer, Segmentation and personas design for the optimal targeting of marketing actions
Development and optimization of the sales process (sales funnel)
Customer satisfaction surveys (SAT, NPS, Effort Score etc)

Πελάτες & Προϊόντα/Υπηρεσίες

Design and launch of new products or services (or redesign and relaunch).
Feasibility study: Competition (external & internal), pricing policy, differentiation, customer targeting, profitability analysis, pre-launch testing and advertising investment, etc.
Development and promotion of your Unique Selling Proposition (the differentiation of your product in the market)
Design and development of promotional material (digital and not)

Design and implementation of digital strategy to increase sales - not just visitors, friends or followers. Budget optimization (cost VS sales)
Channel mix (social media, email etc), lead magnets development, content marketing
email marketing: developing procedures for collecting emails (always based on the principles of GDPR), organizing regular actions (awareness, nurturing, lead, sale )
Analysis and management of search optimization actions (search ranking) for the overall digital presence of your business: SEO and SEM, backlinks

Digital Marketing - Διαφήμιση/PR

Enhance internal communication to employees, resulting in improved customer service experience
Strengthening the corporate culture through regular communication of the core values fo the company
Support of the human resources department in order to align the profile of new employees with the values and culture of the company.